customer loyalty

Struggling for Customer Loyalty: 5 Ways to Win the Tender Wars

Struggling for Customer Loyalty: 5 Ways to Win the Tender Wars

A company's success depends on its ability to create and maintain customers. It's much easier and less expensive to keep a customer than to find a new one. Loyal customers are more likely to refer others, which can result in even more business. Loyalty is a two-way street; it benefits the customer as well as the company. Customers appreciate being rewarded for their loyalty with discounts, special offers, and other privileges. Companies that take care of their customers by using successful customer service strategies. They show that they value their business and want to keep them around for the long…
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