Making a success of content marketing is more than just creating and sharing on social media.
It’s also about the strategy to reach purpose and drive marketing goals.
Several people have successfully reached millions of readers through content marketing strategies.
Of course, quality content is also important, but content promotion is the main factor in content marketing strategies.
It’s time to boost traffic from the content you’ve already created.
Here are the top 10 ways to promote your content that will help you put your content out there and attracts audiences attention :
Content Marketing Strategy for 2022
#1: Send an email broadcast
Email broadcast plays an important role in marketing strategy and is very beneficial to build customer engagement, brand awareness, and increase sales.
It is more than just sending broadcasts and promoting your product/services.
It also encourages customer loyalty and also has become one of the most effective ways in digital marketing.
In fact, More than 90 percent of people check their email every day. You can do a lot of things with emails.
Such as sell products, daily newsletter, keep your customers updated about your new products/services, etc.
Moreover, It is highly important to keep your content objective, clear and persuasive to attract your customer.
#2: Engage with your community
Online communities are the next tips to promote your content and can be very advantageous to reach relevant audiences.
Sites like Quora, Growth hackers, Reddit, and yahoo answers allow you to share and suggest your content.
As a resource to answer people’s questions and discussion.
Thus, getting into this community is more than just promoting your company/product.
It also a valuable contribution for the community to be involved in a discussion and engage with the people in these online communities.
This way allows you to reach people in a wide range effectively.
#3: Reach out on Social Media
Social media is the simplest platform to promote your content, engage with businesspeople and reach more people at once.
It allows your social media videos or other content to be shared easily through Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.
Thus, It is important to make a timeline on publishing your content, using several tools like Buffer or Hootsuite. This will optimize your content in reaching out to more audiences.
#4: Use Link-Building Strategies
This is one of the SEO Strategies to increase your traffic by getting links from other websites to yours. It is also known as a backlink and has the main effect on Google’s SEO assessment.
However, Google evaluates backlinks by the quality of the content.
Not the quantity which means the backlink is from relevant, credible, and stable traffic websites.
In fact, one quality backlink is better than 200 spam backlinks that possibly can get a penalty from google!.
Thus, it is really important to focus more on searching for a high-quality backlink.
It can optimize your search engine and increase your website traffic.
#5: Reach out to influencers
Reach out to influencers is one of the effective ways in promoting your content. It can strengthen your brand awareness, increase the credibility and trust of your product and also enhance overall audiences engagement. However, there are several things that need to be considered before choosing the right influencers for your content.
Such as ensuring your target audience matches the followers, their ability to promote your products and their content matches with your product/services.
Moreover, Contacting the influencers through cold email is an effective way to reach them out in order to get responses, build links, get shared and comments.
#6 : Optimizing Search Engine/ use Promotional tools
SEO enables your blog or website content to be found easily by users through a search engine such as Google.
It is important to provide complete information such as optimizing the keywords, title tag, meta descriptions, images in your content before finally publishing it.
Thus, google will quickly index the content you have created and will increasingly attract users to visit your blog or website content.
#7: Getting into paid promote
Here is another tip to promote your content that will beneficially boost your content through a paid post.
This can fairly work well by pay per click or number of impressions to help boost your content on a variety of platforms in getting more audiences.
Here are several platforms for your content advertisement such as Facebook Ads, StumbleUpon, Reddit Ads, and Outbrain.
#8: Turn Content into a magazine
Turning content into a magazine is one of the comfortable ways with an appealing content display for readers to read your content and can attract readers to explore more of your content.
Flipboard is one of the great and simple tools to turn your content into an appealing magazine.
In fact, millions of people search for content within the application that includes a must-read magazine with fresh, relevant, and appealing content.
#9: Turn The Content into a Creative Video
Turning your content into appealing videos can creatively attract more customers. You can create interactive videos by hiring an explainer video company.
Only if you recognize this, Videos always appear in the first line when you search for something on google. In fact, People’s interest in watching videos is increasing every year.
Search engines recognize this trend and give videos more space on the search engine results page.
There are several main tools to share your videos, such as YouTube, Yahoo!, Vimeo, etc. This can boost your traffic and attracts a wide range of people in visiting your content and website.
#10: Update and expand existing content
Last but not least, keep in mind to always update and expand the existing content in order to attract new audiences.
Get audiences’ loyalty and trust and also keep your audiences amused.
In fact, this is predicted to be 80 percent effective to get a positive result.
After updating and expanding existing content.
It is recommended to share your content through social media to increase brand awareness and traffic to the website.
